Lessons can be learned, skills can be developed, ideas can influence, and mentoring does work.  But you always will be a poor imitation of someone else.  And that is why there isn’t another Starbucks or Apple.

Their story includes their history, their vision as they began, and continues into the future.  It’s their promise to their customers that people trust.

Authenticity is at the core of telling a business story.  Even exposing our failures for the greater lessons learned!

The core of my business is designing and developing websites.  But my background is in business planning  having coached hundreds of clients over many years.  It is evident in my work. I spend much time in the “discovery” process to get their website right for them.

During my years as a business consultant, terms such as target and ideal were used to identify customers.   The concept is extremely important. But for me a better connection to my customer is made because I think in terms of who I like to work with and why.  The term, FAVORITE, changes my whole perception of my clients.


Let’s consider how the business world has been turned on its head in less than a decade. We need to think about only fourteen brands in order to understand the shift.

Apple vs. Sony
Amazon vs. Borders
Netflix vs. Blockbuster…
Uber vs. any taxi company
Nest vs. Honeywell
Twitter vs. News Corp.

It turns out that there isn’t a single downside to getting closer to the people you want to serve.

Jiwa, Bernadette (2014-09-30). Marketing: A Love Story: How to Matter to Your Customers (pp. 15-16). The Story of Telling Press. Kindle Edition.

Instead of focusing on the services you provide for your customers, first take a look at what your customers need and/or what they want.  Bring your business into agreement and you will find your favorite customers.

Need help with developing a website that connects you to your FAVORITE customers? Visit Nancy J Web Design.




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